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In B2C,the sellers are organizations,and the buyers are individuals.B2C is also called e-tailing.

A) True
B) False

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In the e-commerce business model __________,a vendor asks its partners to place logos or banner ads on their sites.If customers click the logo,go to vendor's site,and buy;then the vendor pays a commission to partners.


A) affiliate marketing
B) B2B commerce
C) relationship marketing
D) viral marketing

E) None of the above
F) B) and C)

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Why does maverick buying increase the costs of products?


A) Vendor's prices may be high.
B) It can keep the company from getting volume discounts.
C) It makes the procurement process too complicated.
D) a and b

E) B) and C)
F) All of the above

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American Express developed tools that improved compliance with procurement rules on indirect purchases,or MRO supplies.One of the major performance improvements was the __________.


A) increase in spot buying
B) elimination of maverick buying
C) reduction in billing errors
D) increase in purchases from local vendors

E) None of the above
F) B) and C)

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Over 85 percent of e-commerce dollar volume is __________ commerce.


A) B2B
B) B2C
C) G2G
D) G2B

E) C) and D)
F) B) and D)

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The online explosion has given today's consumers less control over where and how they interact with a business or a brand through a mix of online channels and media.

A) True
B) False

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Public and private __________ are sites where many sellers and many buyers buy and sell.


A) networks
B) exchanges
C) sources
D) value chains

E) A) and B)
F) C) and D)

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Security requirements for conducting e-commerce are each of the following except:


A) authentication
B) integrity
C) privacy
D) e-money

E) A) and D)
F) All of the above

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List and define 4 of the basic types of e-business transactions.

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The basic types of e-business transactio...

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The legal and ethical issues related to e-commerce include all of the following except:


A) PCI
B) fraud
C) Web tracking
D) privacy

E) A) and C)
F) B) and C)

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A benefit of hosting an e-commerce Web site on a third-party's server is __________,which is being able to add-on additional capacity incrementally,quickly,and as needed.


A) scalability
B) maintenance
C) accuracy
D) security

E) B) and C)
F) B) and D)

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E-procurement strategies and solutions have two basic goals,which are _____.


A) to control costs and simplify processes
B) collaboration and negotiation
C) supplier selection and product selection
D) RFQ processing and exchanges

E) B) and C)
F) A) and B)

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__________ refers to word-of-mouth marketing in which customers promote a product or service by telling others about it.

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Sears uses __________ as a selling channel to liquidate (get rid of) its excess or discontinued inventory.


A) C2C commerce
B) forward auctions
C) reverse auctions
D) affiliate marketing

E) A) and C)
F) A) and B)

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One of the problems with __________ advertising is that advertisers knew very little about the recipients.


A) direct mail
B) Web
C) interactive
D) social media

E) A) and B)
F) None of the above

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__________ are ads,that when clicked,will redirect to a malicious Web site that is a replica of the site the user was expecting to see.

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Priceline.com is an example of __________ commerce because the customer names a product or service and the desired price,and then Priceline tries to find a supplier to fulfill that need.


A) business-to-consumers
B) consumers-to-business
C) mobile
D) business-to-business

E) A) and D)
F) A) and C)

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Order fulfillment includes providing customers with what they ordered and doing it on time,and providing all customer services,such as instructions,exchanges,and returns.

A) True
B) False

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Which of the following is not a characteristic of order fulfillment in B2C e-commerce?


A) It is very difficult to accomplish order fulfillment both effectively and efficiently since a company may need to ship small packages to many customers quickly.
B) Order fulfillment processes are basically the same regardless of the type and size of the products and the vendor.
C) Because of difficulties in B2C supply chains,companies outsource deliveries and sometimes also the packaging.
D) Order fulfillment includes not only providing customers with what they ordered and doing it on time,but also providing all related customer service.

E) C) and D)
F) B) and D)

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Web sites need to be hosted on large capacity servers that are capable of supporting the volume of requests for access,or traffic.

A) True
B) False

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